![]() ![]() Other Twitter users began adding the phrase to images of attractive women or themselves in sundresses, capitalizing on the trend (examples shown below). Over the course of the following days, Twitter users made jokes and references to the sundress challenge, as well as issued warnings and disgust over the idea of it, saying it's "unsanitary" (examples shown below). On April 28th, HITC published an article detailing the Sundress Challenge, followed by Newsweek and The Tab on the 29th. This is incorrect, with the videos likely made simply to capitalize on search traffic. On April 26th, two videos were uploaded to YouTube claiming that the Sundress Challenge is a challenge where TikTokers jump on camera, changing outfits each time they land. It's unknown when the "Sundress Challenge" started as all the videos and related hashtags have been removed from the platform, but the first evidence of it existing is a Tweet from April 25th, 2021 by reading, "TikTok has informed me of the 'sundress challenge' and dear god y'all" (shown below).Īround this time, TikTok banned the hashtag "#sundresschallenge" and most related hashtags and searches for the videos for being too sexual in nature. Sundress season content is collected primarily under the hashtags "#sundreseason" and "#sundreseasonisuponus". On August 1st, 2017, Urban Dictionary user LK122916 defined the term as "Season in which you wear a sundress to be eligible to get fucked easier or easy access." The term has acquired a double meaning online, used to imply that it's easier to have sex discreetly in a sundress. The Sundress Challenge is a derivative of the term "sundress season," used on social media (including in TikTok videos) when summer is coming to signal it's time to wear a sundress. ![]()
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